How to Watch UFC 324: Gaethje vs. Pimblett Live

The mixed martial arts world turned its attention to Las Vegas on January 24, 2026, as UFC 324: Gaethje vs. Pimblett delivered a highly anticipated showdown at the T-Mobile Arena. The event — headlined by a clash between veteran contender Justin Gaethje and rising star Paddy Pimblett — marked a new broadcast era for the Ultimate Fighting Championship, with fans worldwide tuning in via live stream platforms.

Paramount+: The Home of UFC 324

For viewers in the United States and many international regions, Paramount+ served as the exclusive live streaming destination for UFC 324. Under a landmark media rights deal, the UFC moved away from the traditional pay-per-view model for numbered events, making live streaming available through a Paramount+ subscription instead.

Subscribers with either the Essential or Premium plan could watch every fight from the early preliminaries through the main card without additional pay-per-view fees, a shift that reflects broader streaming trends across live sports — much like major global events such as the Cricket World Cup offering on-demand and digital viewing options to reach broader audiences.

International Broadcast Options

Outside the United States, availability varied by region:

• In the United Kingdom and Ireland, fans could purchase access to UFC 324 via TNT Sports Box Office, which offered the live stream through providers such as discovery+, Sky, EE TV, Prime Video, and Virgin Media.

• Platforms like Sony LIV streamed live action and full match replays in select international markets, providing alternate access where Paramount+ was not available.

Start Times and Streaming Schedule

UFC 324’s live coverage unfolded in stages:

• Early prelims streamed beginning in the late afternoon local time.

• Prelim bouts followed in the early evening.

• The main card, including Gaethje vs. Pimblett, began at 9:00 p.m. Eastern Time (ET).

Viewers tuning in from other time zones adjusted accordingly based on local streaming schedules.

Main Event Highlights: Gaethje vs. Pimblett

While this article focuses on the live streaming information, the main event itself delivered intense action. Gaethje and Pimblett battled for the interim lightweight title with relentless engagement across five rounds. Eventually, Gaethje’s experience and pressure earned him the victory by unanimous decision, continuing his legacy as one of the division’s most tenacious fighters.

Bringing UFC Action to Digital Audiences

The broadcast strategy for UFC 324 reflects a broader shift in how major sporting events are delivered to global audiences. Like the Cricket World Cup, which now mixes traditional TV coverage with online streaming platforms to maximize accessibility, the UFC’s partnership with Paramount+ aims to give fans flexible viewing options without the barrier of standalone pay-per-view costs.

This approach not only benefits fight fans but also aligns with changing consumer habits, where live sports increasingly attract substantial online audiences and social media engagement. As streaming becomes central to major sports distribution, future UFC events — including anticipated matchups such as Volkanovski vs. Lopes 2 at UFC 325 — will likely continue in this digital direction.

Looking Ahead: What This Means for Fans

With UFC 324 successfully streamed to millions around the world, the UFC’s digital pivot appears firmly on track. Fans can now plan ahead for upcoming events with clearer expectations about where and how to watch, reducing confusion and expanding accessibility. Whether through subscription services or regional broadcasters, live streaming remains the go-to option for anyone wanting real-time access to elite MMA competition.

For global sports audiences — including those who balance interests between fight nights and major tournaments like the Cricket World Cup — the evolution of live sports streaming promises convenience, variety, and enhanced viewing experiences in 2026 and beyond.